The Proof

How do I know
I’m the light?
Through the reflection
Of the light that
Illuminates your eyes
When you look at me.

How do you know
You’re the light?
Through the reflection
Of the light that
Illuminates my eyes
When I look at you.


Now we both know
We’re the light.


We both know
That we are ONE.


If you seek a simple proof;


“Let it be the light!”

With over twenty years of experience in user experience design and research, Vlad is a passionate innovator and leader who applies design thinking and philosophy to create impactful solutions for complex challenges in various industries including healthcare, stock exchange, automotive, energy, and banking. He leads and conducts design thinking foundational discovery research and design for some of the top innovation initiatives of various global companies (including the top 100).
Vlad is also a lecturer, author, and founding member of UXPA, a professional association for user experience practitioners. He shares his expertise and insights on design and philosophy through speaking engagements, publications, and teaching. His publications, including "The Why How and What of Existence," highlight his philosophical exploration of existence and user experience, solidifying his position as a thought leader in the field. Vlad's mission is to inspire and empower others to discover and solve meaningful problems with creativity.

In the 'Why, How, and What of Existence', Vlad opens up the possibility of direct communication with the Supreme Self, who, in a conversation, communicates to him the ultimate truths of existence. Through extreme curiosity and his strong will, he penetrates behind a veil where there is a hidden insight. The insight, guarded by a fear of death, is who we are in truth. Using basic logic, he attempts to explain what cannot be explained, blending it into a wheel symbol, which in his view best illustrates this fundamental principle of our existence.