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From human insight to breakthrough ideas.

Vlad Korbel with Stanford d.school professors

I research complex ecosystems through ethnography, observation, and listening to users. I uncover what truly matters and lead teams through design thinking toward strong, human-centered solutions.

Recognition & Engagement

Stanford d.school, UNYP, and VŠE

Presented design thinking work for Stanford d.school and taught design thinking at UNYP and VŠE, connecting innovation practice with real enterprise transformation.

Global media recognition

Vlad’s Design Leadership at Novartis was recognized internationally by Bloomberg Businessweek, Swiss TV, and CNN as part of the future of data-driven pharma operations.

Design Thinking Summit Berlin

Spoke about enterprise design thinking, innovation, and transformation in global organizations.

Stanford University Innovation Certificate

Completed the Stanford Innovation and Entrepreneurship certificate program.

Published Author

Author of a metaphysical book published by New Falcon, a Hollywood-based publisher, exploring consciousness, meaning, and the experience of Enlightenment.

Selected Work
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Featured Case

SENSE
Clinical Trials Control Centre

2017–2023

Designed a real-time visibility and decision-making system for global clinical trials operations across 50+ countries.

SENSE clinical trials control centre portfolio visual
Digital Labs enterprise innovation portfolio visual
Pharma / Enterprise Innovation

Digital Labs

Reframing scientific workflows through research, co-creation, and connected digital lab concepts.

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Deutsche Börse Risk Monitor transformation portfolio visual
Finance / Risk Management

Deutsche Börse Risk Monitor Transformation

Research-backed UX transformation for next-generation intraday risk monitoring.

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CEMEX cement plant research portfolio visual
Industry / Operations

CEMEX Cement Plant Research

Industrial ethnography across cement plant operations to uncover hidden human, operational, and business opportunities.

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Approach

Design thinking for business impact.

I start with business intent, then use ethnographic discovery, insight synthesis, co-creation, rapid prototyping, generative AI, and validation to move from assumptions to solutions that can be built.

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Book

The Why, How, and What of Existence

A philosophical exploration of consciousness, fear, identity, symbolism, and the hidden structure behind human experience.

The Why, How, and What of Existence book by Vlad Korbel
Portrait of Vladimír Korbel
About

Vladimír Korbel, MSc

Designer, researcher, and strategy leader with 20+ years of experience helping organizations turn fragmented systems into scalable, human-centered solutions.

I combine ethnographic research, systems thinking, design leadership, and hands-on product design to uncover what truly matters and translate insight into direction, alignment, and measurable impact.

Strategist Designer Researcher Educator Author
Selected organizations
Selected organizations including Deutsche Börse Group, Novartis, UNYP, Stanford University, Cemex, GE, Škoda, ČEZ, DHL, and VZP

Let’s build clarity and create solutions that matter.